India Cements embarks on new products initiative
30 May 2016
The India Cements Limited (ICL) has embarked on a fresh initiative to unveil several new products.
The objective, it is learnt, is to further cement its relationship with the distribution network and beef up the business prospects of its channel partners.
Twin objective
With this twin-objective in mind, the company has also decided to extend requisite technical support to its stockists and dealers in marketing these new products. “This will go a long way in strengthening their bondage with the company besides increasing their commitment,’’ a top company official said. As part of this exercise, the company has introduced Coromandel SRC (sulphate-resistant cement), a specialty blended cement meant for construction in aggressive environment (like coastal areas).
This is being manufactured at its Vishnupuram Plant in Telangana. SRC, it is claimed, will improve the performance of concrete in the event of sulphate attacks. It has also unveiled Coromandel Duralite Autoclaved Aerated Concrete (AAC) blocks which are made from cement, fly ash, lime and alumina, an aeration agent.
Source: The Hindu