World Coal Association rebrands to FutureCoal
20 Nov 2023
After 38 years of existence, with a goal to educate and popularise
coal and emission abatement, World Coal Association (WCA) has ceased and
ushered in a new era under the transformative branding: FutureCoal – The Global
Alliance for Sustainable Coal, according to a company release.
“For too long our global coal value chain has allowed anti-coal
sentiment to dominate and fragment us, which has resulted in a lowering of the
global coal IQ. This has diminished the capacity and progress of many
vulnerable developing and emerging nations, but also now we see, those of some
developed nations,” said Michelle Manook, Chief Executive, FutureCoal.
The FutureCoal Global Alliance will embed this transformation
through Sustainable Coal Stewardship (SCS). The SCS platform allows
coal-based economies like India and China and like-minded nations, and
corporations to form collaborations to advance a progressive and technology and
solutions led international coal value chain industry.
“FutureCoal may seem bold
to some but for many it is simply representative of the reality we are
confronted with. The total contribution of coal to our modern society and the
growing global population should neither be dismissed nor disregarded.
Coal and more specifically, a wider definition of abated coal solutions exists
and will be needed in any energy transition. This critical resource is a
legitimate participant in both economic development and emissions abatement,”
she added.