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World Coal Association rebrands to FutureCoal

20 Nov 2023

After 38 years of existence, with a goal to educate and popularise coal and emission abatement, World Coal Association (WCA) has ceased and ushered in a new era under the transformative branding: FutureCoal – The Global Alliance for Sustainable Coal, according to a company release. 

“For too long our global coal value chain has allowed anti-coal sentiment to dominate and fragment us, which has resulted in a lowering of the global coal IQ. This has diminished the capacity and progress of many vulnerable developing and emerging nations, but also now we see, those of some developed nations,” said Michelle Manook, Chief Executive, FutureCoal. 

The FutureCoal Global Alliance will embed this transformation through Sustainable Coal Stewardship (SCS).  The SCS platform allows coal-based economies like India and China and like-minded nations, and corporations to form collaborations to advance a progressive and technology and solutions led international coal value chain industry. 

“FutureCoal may seem bold to some but for many it is simply representative of the reality we are confronted with. The total contribution of coal to our modern society and the growing global population should neither be dismissed nor disregarded.  Coal and more specifically, a wider definition of abated coal solutions exists and will be needed in any energy transition. This critical resource is a legitimate participant in both economic development and emissions abatement,” she added.